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Thinking with Type by Ellen Lupton6/19/2023 ![]() The second essay articulates the evolution of text from linear page to non-linear screen. ![]() The article on Letter furnishes a brief overview of major trends in typeface design, from the fifteenth century to the present. The book is organized into three main sections - Letter, Text and Grid -, each of which starts with a well-researched, thought-provoking essay. Much care has gone into the creation of this third title in the Design Briefs series from Princeton Architectural Press, bringing the instruction of typography into the twenty-first century. ![]() Written for “anyone who regularly and enthusiastically commits acts of visual communication”, as well as to accompany her own courses in typography at Maryland Institute College of Art, designer, author and Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, provides not only the how but also the why of basic typesetting practices for both print and screen, grounding this practical knowledge in a historical and theoretical context. Something valuable gets lost in the shuffle. ![]() But what of the typesetter’s knowledge and craft? The appearance of new technologies seems to produce a disconnect between old and new ways of doing things. With the advent of the Macintosh computer and desktop publishing software in the 1980s, tasks once performed by others, such as typesetting and the creation of mechanicals, fell upon the designer. ![]()
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